PROBLEM:
It’s bad for both people and the planet to waste food produce. However, 40% of all the fruits and veggies produced in the US goes uneaten only because they are not pretty enough for grocery stores.

SOLUTION :
Telling health-conscious people who feel they can not afford organic produce that there’s actually an alternative choice.

THE BIG IDEA:
Looks don’t matter, it’s what’s on the inside that counts.

​

Copywriter: Yash Ram

Art Director: Fangqi Li