IMPERFECT PRODUCE

Eat Fugly

PROBLEM:
It’s bad for both people and the planet to waste food produce. However, 40% of all the fruits and veggies produced in the US goes uneaten only because they are not pretty enough for grocery stores.


SOLUTION :
Telling health-conscious people who feel they can not afford organic produce that there’s actually an alternative choice.


THE BIG IDEA:
Looks don’t matter, it’s what’s on the inside that counts.

Copywriter: Yash Ram

Art Director: Fangqi Li

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