Despite the fact that Mac products have not advanced to meet the demands of the modern creative class, most professional creators believe they wouldn’t be able to work on anything but a Mac.

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So to position Z, HP’s highest performance line of computers, as a tool for the most serious creatives, we partnered with the 2019 Whitney Biennial Exhibition and created Studio Z – an art-making studio at the Whitney Museum of American Art.

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Art Director: Fangqi Li

Copywriter: Yash Ram